I listened to an audio book. It was very good. I was notable to take a man notes as I would have liked. But here are a few. Any misinformation is the fault of the note taker. If I can find which book it was, I’ll come back here an give credit for her good information.

Establishing a name for your consulting business.

• Chose a name of what your agency offers.
• Keep it short and simple. don’t have long or difficult it pronounce.
• Have it spelled like it sounds.
• When you use geography in your name you limit your reach.
• As you have the opportunity. a. ask for feedback. b. say names outload. c. check secretary of state to see if what names have not already been used check media to see what comes up.

New business.

• register business as dba> do business as
• Do a business plan
• Formulate a company description, mission, purpose, values.
• Your missions is what you do and for whom.
• Your vison: is what your business will look like in the future?
• What does the world look like if you succeed?
• Market plan: who is your competition and how you will market.

Marketing:

• People will seek you our because they have a challenge or problem.
• You need to market how you can solve others problems.