The Book Launch Formula:

The creator, Jen foster, of this workshop invited me to attend the workshop. Here are my notes. Any misinformation is the fault of the note taker. Check out her site. their website:

https://EliteOnlinePublishing.ontralink.com/t?orid=32&opid=1

Book launch team: create a team of people who want to buy your product. You need to create a community. Kids and nonfiction need a team to lead to support groups before it is released. Could be fans, blogs leaders. Social media and blogs are important for updates.

You want to build connections.
When to start:
Now start collecting names, emails, and maybe phone numbers for texting.
How many on your team will be influenced by how many books you want to sell.
Try to get 50 to 500 people on the launch team. They will help them become a best seller.
Set a target number of how many people you want on your launch team.
Your website is a good place to collect names and emails. Put them in a spreadsheet. Mg: an outside source of names is a good backup if you lose access to certain social media
Select family and friends who are your main supporters.
You also want your target readers. What is their age group? Include colleagues, community members, and clients

What to do if no one wants to be on your team. See who would support you.

Figure out who your biggest following is on social media. Who joined your Facebook page? (Include website and YouTube channel.
You need to let your team know when it is ready to launch books.
Ask them would love your support. I would like you on my launch team.

When to reach out:

Three weeks in advance, sent emails, invites, and targeting date of events.
This is like a wedding list. You could give them some benefit. Sign a copy of the book. or other gifts. Maybe a workbook or signed book. or digital asset or something you’ve done. It’s easier to have something digital, ease of distribution
Use them effectively.
Open the book and read it and comment. Want a launch day. You might have advanced copies and still put reviews on amazon.
They need to have them tell others.
You never know how far one is willing to help unless yo7u act.
See if the people that you could share the info with?
Ask them why they want to be a part of their team. What skillset can they contribute?
Can friends have items to offer as an incentive?
See if others are willing to post a blog about your book.

Q: how many sales can we expect?

If you have 100 people who commit, maybe 50% people who follow through.

Q: launch on click starter.

start members have to buy a book on amazon.
If a hard copy book has, have them hold the book in a picture and post it on amazon. Do a free eBook day as a bonus and post a review. That sounds like a verified review.

Q: they did not create eBooks from her publisher who is doing her hard copy. How do hardback books and eBooks?

Sell at 99 cents promotion day. More people are willing to buy a dollar a book. Picture books need to be $2.99. Because Amazon wants income from bigger file books that, have pictures. So more people will buy it. Amazon: kindle and hard copy. Book launches are easier. Reduce price on the book launch date. Hardback needs a bigger commitment.
Amazon update bestseller every 1 to 3 hours. Response times id getting logner. We want to be on the top of the lists. You want to claim the bestseller awards and take screenshots of your book being the best seller.

Team

Buy the book,
Write a short review on amazon (required)
If you get 100 reviews in the first-week Amazon will promote your book more.
Spread the word about your book.
Can give advance reader copies for early reading and review on dt4e. Give a deadline in the first week.
Give frequent communication and give expectations of what to expect. I might communicate with our cone a day in the last week.
Give them fun trying to participate.
Read the book, review, and share with others.

Triggers for a team

Empathy and community. Asking for a favor pole wants to do favors.
Be authentic to yourself.
Some will create a Facebook page for the book launch. Depending upon readers and the book. Emails and text are better.
Post on a private Facebook page is easy for posting

Q: How soon after eBook to post paperback for hardback two to three days. It comes out within a week.

Kids can access eBooks through their Kindle readers.
The goal is to be a best-seller, which is good for bestseller. Request categories in multiple counties in multiple countries.
Chose all 10 possible categories to maximize Canada, UK, and Austria. You can see all the people listed. That way you are in more places.
There is a lot less competition in some categories.
Chose categories that are relevant.

Q: How to schedule beyond the launch date.

Start with a big launch for 50to 100 to buy the book in the first two weeks. That is needed to hit the bestseller list. Keep momentum by following up on the campaign.
Go to book stores and show your hits.

Q: Are eBooks handled the same things as a hardback

Each category is good.
Nonfiction authors like to be introduced as bestseller authors.

Q; can we call ourselves a best seller when it is a small category?

You can call yourself a best seller.
Categories are different in various countries. They don’t match.

Social media;

The success of the launch team is to keep everyone connected and informed. Use posts and email lists.
3 wks. Prior, announce my book is coming soon. Share tidbits. Post or Facebook live
2 wks. before launch give out the launch date. I want to give you a sneak peek. Tips of how they can help you.
1 wk. before. The launch is next week is the big week. My goal is to be number one in any category. I can’t’ do it alone
3 days before launch? Can I count on you?
One day before launch.
One day before, tomorrow is the big day. I can’t’ do this alone
Book launch day
Launch day: I bought my book. Give a list of bonuses.
Tell them how to do a search and find the book.
Do a book launch live. Say we hit four best sellers, help us reach #1.
Tell them what to do.
Website up.
First three chapters.
Two days after launch> thank you for your help. Please feel free to share.

Live events; provided by various social media

One author shared kids’ reading books (with permission) talking about eBooks. If a kid likes it, have them give a verbal review.
You can practice going through life to get used to it.
Live Facebook can repeat more than once, so people can see it later.
Advertise a live event.
Others you are connected to will be notified and may check out what is going out in curiosity.
Go in tick-tock and ty0pe in a book launch and you will get a lot of ideas.
You can talk about your journey.
Maybe you share a favorite scene or someone might.
Maybe assign people in advance to ask a question.
Record the event and put it on YouTube.
Have a call of action to buy a book and give a review.

Promotion:

There is a bunch of book clubs or book bub.
There are Facebook groups to promote your eBook or children’s books.
There are a lot of readers groups. They want to save money.
Get listed on Wall Street sales needs to be 10K books in a week.
New York Times may only feature hardback.

Q: What to do to avoid social media anger:

You can put your link on your bio is the only place to do a link. One link can point to a link tree where there are other links.
Facebooks don’t like links because they want them to stay on Facebook. You can put the link in the comment section.

Other ideas for melva