The Blueprint To Craft Your Speech Part A

The Blueprint to Craft your Speech Part A

These are notes from a presentation given by Mark Merrill. Any misinformation is the fault of the note taker.

Money is not everything unless you don’t have enough to fight a specific battle.
Monetize your mindset so you have the resources to battle whenever what happens happens.

High five of effective speaking.

1. Attention intercept.
Ask a question. Are you a goldfish? That can catch an audience’s attention. It refers to the attention span of an adult. Usually, 8 seconds and a goldfish has the attention span of 9 sec.
You need the high five several times in your speech.
Your attention intercept may not be related to your speech.

2. Engage: gave a personal story that connects you to your audience. Got call from wife she might have cancer.
Your personal stories connect the reader.

3. Establish credibility and trust: by how you speak. Know your audience.
Some audience will not appreciate spear words. Other audiences might feel ok.
What makes you an authority on what you speak?

4. Educate and inform. What do you do? What do you like to do? How can you monetize what you like to do?

5. Call to action.
Have them steps take place throughout your speech. It will refer to your open.
Just like a speech when you go on an airplane you know you’re going to land.
What do you want people to get out of the speech?
What are your anchors or diamonds? Monetize your mindset.

Get paid to speak

When you speak have a short bio. It gives you credibility
How to get the gig if you don’t know where to get the gig? Websites.
The reasons do occasional slides in their presentation is that people are very visual, but don’t -have too many.
Slides can keep you on track.
Important to have a website.
They will check your footprint, who is commenting on your blogs.
Your website needs to show that you are a speaker, a demo video, testimonials.
Demo video needs to see you in action.
If you look good, you’ve already won the battle.
If you’re not good loin you need to be funny or interesting.
Need to do video needs to be 2-3 min of your best stuff.
Have you done a fireside or presented at work. Or speak at toastmasters.
NSA will for once a month $40 meal. And film you for 7 min.
Testimonials need to be on website as well they are social proof you know what you are doing.
If a testimonial has a title of that person’s position then include the title of the one giving the testimonials.

Creating your story blueprint:

Pre-open: are you a goldfish? This may have been a tory or talking about the attention span of a gold fish. Note taker does not remember.
He gave a personal cancer story that enables the audience to relate to him.
Pre-close: anchors (check head count.
Close: pond filled with pig poop.
Why are a people like
Be ready to adjust. If you have 5 steps cut down to 3 to fit in a short period of time.
May have a key phrase that you will repeat more than once to remind the reader of the theme/subject of your story.
Write down your experiences and put them in your stories for a story box. They might be used later for a speech.
Write all stories down, sometimes memorize them some not. Have them available for reference that may match the theme of the story.
Some will record themselves.
Practice in front of your relatives or kids in the community.
Surround yourself with people who are supportive. Toastmasters,
Get a mentor.
Join the NSA (national storytellers association – I think). https://www.nsaspeaker.org/
When you follow a speaker do not try to imitate their style.
You need to be vulnerable. You want an audience to leave who want to discuss it at home. One speaker never admitted never graduated high school what pain was there when not graduating in high school the sooner you are vulnerable the sooner your audience will connect with you.
A story of pushing buttons for customer support.
If you’re not funny, try not to be funny. Or don’t be a storyteller.
Know early on who your strengths are.
Do not create fake emotion duringa story.
Putting a pause after your personal story can give the audience time to relate.
Many will memorize a collection of quotes to put into speech.