These are notes I took from a wonderful writing symposium called Life, the Universe, and Everything. We have a lot of talented people in Utah and visitors with a great deal of knowledge. Any Misinformation is the fault of the note taker.

– Think of an idea of what could make a business story.
– Select character (customers’ products, services, ideas) that they play parts in your stories.
– Events: develop the situation that drives the beginning, middle and end of our stories.
– Techniques: influences add structuring and ultimate memorability to your stories.

3-word story
– Actin/verb/result
– Customers win by support
– Great stories are now written they’re rewritten

Who to convince:
– Support managers.
– End-users of product
– What is your target audience what are they worried about.

Protagonist:
– What will what I do, do for them.
– The protagonist is your customer

Initial impulse:
– What event kicks your story?
– Their business is not succeeding.
– Microsoft realized they needed a competitor so paid money to apple to make Microsoft. Better.

The ending:
– Malcolm Gladwell always knows the ending of the story.
– Before you write your story describe in detail how it ends.
– We always remember the beginning and end of something.
– Four your story to be memorable it needs to have a clear start and end.
– The best stories are taking apart and embrace failure. Do not leave failure out of business stories.
– Star trek kirk’s risk is our business, Mr. Spock

Emotional choices:
– All things being equal people like doing business with people they like.
– List emotions that may be influencing your protagonist.
– When someone asks you to come to tell the story.
– Ask them what story is important to tell?
– What specifically do you want your audience to do afterward?
– Hope is not a strategy: book by a general
– Clayton Christianson: believes more colleges will not exist.
– Consultant: tells you the time with your watch.
– Look up how to do a
– Story: make it personal:

These notes may be associated with those above
– Business needs to have souls again.
– Email my objection
– If I understood you, would I have this look on my7 face?
– Book: great business stories. Favorite book of Buffet, bill gates, eff
– Garden gecko: greed is good America.

Do you have something to add? If yes, please do so in the comment section of this blog.