These are notes from a presentation by Penny Sansevieri. It is one of the lectures from the online Indi summit. Any misinformation is the fault o the note taker.
– Right after your book, have a letter asking for a review.
– A super fan is someone who loves everything you do. You might have only 10 or maybe 50.
– 95% of books sales come from personal recommendations.
– Over 70% of consumes research social media before making a purchase.
– Put a letter in the page directly after the last page of the book. Email books can provide live links.
– Don’t ask for a 5-star review just as for a review. Be honest what did yo7 like what didn’t you like.
– Make it as easy as you possibly can for them.
– This is a good way to get an email list.
– The more expensive your book the longer it requires for pre-promotion.
– Go to google team forums and google street team. Can see what other authors have asked. List such questions such as which media are you most active with. You want to bet them.
– You want to give your street to reward them. Get copies of the book in exchange for an honest review.
– Jeff Bullies blogger> talks about micro-influencer check out
– Ask for fans to share what they like online. Share with social media maybe comment if it is appropriate on their blog topic.
– Always acknowledge an email with a response even if they liked it. Thank them for their time.
– Make sure you have a clear schedule and let them know what to expect.
– Free bookmarks for the street team to distribute.
– Be specific they need to know what to expect.
– Says what we need and when we needed it.
– Create a kit. It contains images; make sure images are consistent, using correct cover, dates.
– Stay in touch and monitor them. They will become your extended family. If one has a baby. Send a card.
– Don’t be afraid of reminding them of their commitment. If someone is not telling them I need to have you help with this. If still an issue finds another team member.
– Need to have info with Dropbox with images, dates etc.
– Maybe something personal on their Facebook page
– Ask about their book releases to share.
– Don’t be afraid to remind them of their commitment.
– Fans are actively engaged in your success.
– Best way to market your first book is with your second book
– Increase your publishing history, maybe by writing shorter books to add to your library.
– What love will you give a reader? Maybe write a scene of a romance novel from the man’s perspective and give extra info for a romance book
– Some authors have characters trading cards, bookmarks. Bath salts that match the theme.
– Maybe ask the authors where do you think this story should be here. Offer a gift card from Amazon. What was your favorite part?
– Listen to your super fans of what they liked. One author rewrote their book one following what fans wanted.
– Listen to the Q&A of a writer’s conference and see if another book can be written.
– Takes a look at other authors who are popular in your genera. See who is at the top of the list and see what they do on their social media. Don’t see out household known big names. Concentrate on one media that works well for you.
– Twitter and linked in is the best media for nonfiction.
– Facebook is not a good source for attention.
– (note from Melva) In a separate discuss someone else suggested that if you ask for an evaluation, provide the link right where you ask them so it is easy for them to do so.
– (note from Melva) Some will offer a free book for an evaluation (doesn’t matter if positive or negative)

Sample of the letter at the end of the book.

I hope you enjoyed