Marketing Yourself As An Author:

Marketing yourself as an author:

This is from a panel I attend about a year ago from the LTUE symposium. Hope my notes will be of use.

Have your pitch memorize so that it comes out naturally.
E-books need to be good quality, good graphics and good editing.
Your book summary needs to be a killer.
Book, Bud.: just a description that will sell more books
Think about how you categorize your book. For example, a romance, comedy
if your book is into a subcategory you might get more attention and be listed higher in a subcategory.
City a book can fit into more than one genre Western adventure.
A publisher’s goal is to publish your book in the best way possible.
Do a blog, keep connections on social media and can lead to readers of the area at your audience exists in
Followers become readers.
Check out search engine optimization.
As an author you are brand. If people like you, they will buy your books. Do local events get exposure.
Pick a social media you really like and do it well.
When pitching during a book signing target your pitch to the person you’re talking to. Cater it to what may interest them and will pull their emotions.
In book signings split yourself between the table and the general area.
Have different pictures for different people and opportunities.
What an author approaches and befriend staff and cashier they will promote your book.
Treats for staff with personal thank you cards.
Sign a book card and people are less inclined to throw it away.
Filled balloons with ‘high float’ that will make them flow in midair and release them in the store. Put a note on the bottom string that says that your involved in a book signing and were
be nice. The staff doing a book signing
booksellers take a risk of buying books that don’t sell.
Dried efforts to specific fans/type of people interested in your books.
Publishers often arrange for book signings.
If your book is published under print on demand, tell the publishers it takes 14 days to order the books. You may actually need to remind them again on the day that the 14 day limit is occurring.
Consignment: sell your books and sell your books for you and a and you get a cut.
Pen names: create social media as that person.
Some authors will use pen names for different genres.
A good publicist has objectives to put books in front of people.
Ask for opportunities to get exposure.
Podcasts can be a way of exposure.