Marketing appeal of book covers

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Here is more great writing advice from Life, the Universe, and Everything. The theme of the presentation Marketing Appeal for book covers. Any misinformation is the fault of the note taker.

 Purpose book cover: needs to generate excitement and engage the buyer to inspire them to buy the book.

  • Traditional books: never get to have the name of the book. Book title made for use of marketing.
  • When packages present in high-quality package customers report a better appreciation of the product they consume a product with a low-quality design.
  • Cover designers want to create a cover that is unique to you
  • What does the book cover tell about your book?
  • Facilities a purchase
  • Increase visibility (including memorable of product
  • Conveys a sense of quality
  • 3 goals of a book cover.
  • Many companies will spend more money on their product marketing than on their product development.
  • When looking at a book.
  • The title needs to be memorable
  • Will look at the overall cover. From a bookbinder in the book.
  • Look in the title author page.
  • Back cover and what it says.
  • Consider the price
  • Certain colors provide emotions red yellow colors of McDonald make you hungry.
  • Terry Pratchett covers > new one display humor.
  • Good design is crap: contrast repetiogn alignment and proximity.
  • Fit the genre
  • Reveals the subject genre etc.
  • Keywords, Length of the text will dictate the design. Long titles become part of the design of the cover.
  • If you publish independent, you need to spend money for a good cover.
  • Fonts: if have a sera font means education. Don’t’ use what is already on your computer.
  • Sara Font is easy to read.
  • Got to 1001fonts.com buy a font. Some are free.
  • Don’t do more than two fonts as it will make the book look chaotic. Make sure they go well together.
  • Avoid test effect such as showing letters.
  • Size will tell you what the most important parts of the book are.
  • Help words not important like the. Don’t have the same size in the title as other important words.
  • Make sure things line up. And gives a sense of organizing then items that are misaligned.
  • Images of books that show a sense of cation can give a hint that the book is in motion.
  • Depth can be looking at a peer and hints depth
  • White space is where the cover tells the viewer to look.

Do you have something to add? If you do, please respond in the comment section of this blog. Thanks.

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