How To Get Followers On Social Media Part One:

How to get followers on Social media Part one:

Here are notes from a life the universe and everything panel. Any misinformation is the fault of the note taker.

First rule: market your work:
The people who buy your material are people who know you. Make friends and get to know the people who follow you. True with self-published. Form relationships.
When you’re marketing you have to have a website where people can see who you are, what you write, where to find you.
The second thing is you need, is to have a newsletter. Newsletters change as the environment changes.
If you don’t have a website for free. They will put their id on it for free websites. Wicks.com ehost, webelyh.com are some examples. They will have templates.
You can design website around your genera. When you do, have trappings of your genre on the website.
Things on the website: name; Close to the top, have a place to sign up for newsletters.
For newsletters, you can try mail chimp. Clean paranormal.com, used wicks apps for newsletters. Mail chip provides more flexibility. You can have a popup when someone comes to your website.
Put in a newsletter: maybe this is what I’m working on. Maybe include snips of what you’re writing on. One author had one every day and too much. Every week is not as annoying. Stick to once a month. If you do weekly, let them know it is weekly. Sign up for a weekly newsletter.
Maybe you can highlight best articles of the month in your newsletter.
A newsletter should usually be one page maybe include a short story. Try new things and see what people respond to. If people like it keep doing it.
Use ‘Bestselling author of’ … if you have that credentials or other related credentials.
Links to follow you on facebook. Have all the icons. Try to be on from time to time. Find some key social media sites you want to concentrate on and touch on them at a regular basis.
How do you decide which social media to concentrate on? Facebook is #1. Personal page, form an author page, do a community or group, events.
A personal page is for you, family, and friends. Too much promotion about your book and people will start unfriending. For every 10 posts maybe do one post self-promotion.
When you do a post on an author page, you want to try to gather likes. Likes do not translate to people seeing your post. Your presence is increased on Facebook by people who comment.
You can boost your post and pay money and you can target. You can target fans of Tolkien for fantasy etc. For fiction similar to Twilight, you might want to target people who like twilight series.
Set up every Friday on author page do a giveaway. A mermaid fiction author gives them makeup, mermaid earrings, or glow in the dark necklace. Little wrinkles. Give way. Like this post and tag a friend and that way, the friend can the post as well. A good way to keep your name in people’s minds. Go to random.org and it will pick a random number. Tell the contestants that the winner will be chosen by random.org
People don’t like to share.
Facebook: used to be effective but not as much. Can go onto book groups there will be places where you can put up your book. If you form a book group you can pin your ad up there. Anyone who promotes on your page they will see your ad as well as a banner. The presenter has group does all things paranormal, SF/F etc. Everything you post everyone in the group will see it. They can opt out of the group.