When I attended the Story@Home2012 conference in February I learned some valuable information especially in regards to blogs. For today’s Goulash I would like to share more of my typed notes from one of the presentations. Hopefully you’ll find some useful information on blogging.

Monetizing your web site:
Presentations by Tauni Everett and Alison Moore Smith
– Affiliate Marketing = use a lot of income methods.
– Sponsored Post = paid to put products / links in Blog. Make sure those ads match with the subject of your blog.
– Swag = term to identify article that have branding on them balls, pens, hats mouse pads etc.
– Continuity programs = newsletters or memberships that can sell services for a fee.
– Freelancing = write b log and become known as an expert. Then pay to blog or write a book
– Bartered Promotion = give free products on site. Did subcontracts requests and blog about their work. Did same for a wedding. Subcontracts liked the idea of free advertising. Contractors were told about the blog in advance.
Before Monetizing:
– Define your band. Don’t mess with your brand. Check that advertisers match with your brand.
– See if ads match with your community. Otherwise will often lose a lot of readers.
– Having advertising takes a lot of time. Be prepared for that. Determine cost/benefit analysis.
– Consider the legal considerations. FCC rules may have restrictions. Google FFC guidelines. Bad product resulted in Blogger getting caught up in the lawsuit.
– What is your sellout point to see a web site you have built up?
– Making a request to earn something by ‘like me on face book’ is illegal
– If you repin on pichurinst – it’s illegal
– Attend blogging conferences.
– Look up texts links in Google (I think this is when I do a search for a phrase it will show common search words to find something.
– Askmet is a free application that will turn off spam on a blog/ web site.